Case Study · Content Aggregation Platform

MyXprt — Finance Knowledge
in One Unified Feed

Designing a multi-platform content aggregation experience for finance professionals — unifying podcasts, videos, articles, and expert profiles from across the internet into a single, structured learning environment.

Role

Product Designer

Duration

2 Months

Platform

myxprt.com · Web App

Users

CEOs, CFOs, FP&A, Finance Students

Format

Content + Aggregation Platform

⚡ TL;DR: Designed a finance-focused content aggregation platform that brings together podcasts, videos, articles, and expert profiles from multiple sources — enabling professionals to discover, learn, and follow influential finance leaders in one unified experience. No more tab-switching. No more fragmentation.

The Problem

Finance knowledge is scattered like puzzle pieces with no picture on the box.

Podcasts live on Spotify, YouTube, and Apple. Guest insights are fragmented across platforms. There's no centralised place to follow finance personalities or build a structured learning journey from real industry leaders.

The result: users spend more time searching than learning — context is lost, discovery is broken, and valuable knowledge stays siloed.

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Fragmented sources

Podcasts on YouTube, Spotify, Apple. Articles on blogs. No single place to learn from one expert across all their work.

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No personality layer

Platforms show content, not people. Users follow experts, not playlists — but no platform reflected this.

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Searching, not learning

Finance professionals spend more time hunting for relevant content than actually consuming it.

⬡

No structured learning

Entertainment platforms (YouTube, Spotify) prioritise engagement loops — not structured professional development.

Research & Insights

What finance professionals told us.

I interviewed finance professionals and students, ran a competitive analysis across YouTube, Spotify, Apple Podcasts, and finance blogs, and studied content consumption behaviour patterns in professional learning contexts.

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Users follow people, not platforms

When asked why they kept returning to content, users consistently cited a specific expert — not a show, channel, or brand.

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Centralisation improves learning

Users reported significantly better learning outcomes when they didn't have to switch contexts between platforms mid-session.

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Video + audio = higher engagement

Finance users engaged more when both formats were available side-by-side — choice of medium matters for different contexts.

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Career journeys inspire more than content

Finance students and early professionals found career trajectory information more motivating than any individual episode.

Design Challenges

Four hard problems to solve.

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Seamless aggregation

Content from YouTube, Spotify, and Apple needed to feel native — not embedded or "stitched in".

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Format consistency

Video, audio, and articles required a unified visual language without any one format dominating.

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Explore vs deep dive

New users needed to browse and discover; returning users needed to go deep on a specific expert or topic.

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Clutter vs richness

Content-heavy platforms tend to overwhelm. The challenge was richness without noise.

Information Architecture

Built around people, not playlists.

The IA puts expert profiles at the centre — all content types branch from the person, not the format.

Home

Subscriptions + latest episodes

Video podcasts + Shorts

Featured podcasts + Xprt Recommended

Recently played

Explore Experts

Filter: CEO, CFO, FP&A, Banker, Investor…

Expert profile pages

Podcasts

Search + hashtag filters

Audio + video, episodes list

Playlists / Gemlist

My playlists · Shared playlists · Xprt picks

Five design decisions that unified the experience.

Multi-Platform Content Aggregation

Unified content from YouTube, Spotify, Apple Podcasts, and written articles — all accessible from a single persistent player at the top of the screen. No switching tabs. Global player persists across all navigation.

AggregationPersistent PlayerMulti-format

Personality-Centric Design ⭐

"Follow the person, not just the podcast." Each expert profile includes full career journey, all podcast appearances across platforms, articles, and related content — transforming passive listening into guided learning.

Expert ProfilesPeople-FirstLearning UX

Unified Video + Audio Experience

Seamless switching between video and audio formats within the same episode. Consistent UI whether content is a full-length interview, short clip, or written article.

Video UXAudio UXShorts

Smart Discovery System

Hashtag-based search and browse by industry domain (#CEO, #CFO, #Finance, #FP&A, #Strategy, #Banker, #Investor, #AI) — reflecting how finance professionals actually categorise expertise.

Hashtag DiscoveryDomain FiltersRecommendations

Gemlist — Curated Playlist System

Users can create personal playlists (Gemlists), share them with the community, and explore Xprt-recommended collections. Social knowledge layer encouraging curation and community sharing.

PlaylistsSocial SharingCommunity Curation

Product Screens

MyXprt — the platform in production.

Five key screens showing the homepage feed, video channel, podcast search, channel detail, and Gemlist playlist system.

Homepage · Aggregated Feed

Home — Unified Content Dashboard

The homepage aggregates all content types in one scannable feed — Subscriptions, Video Podcasts, Featured Podcasts, New Episodes, Explore by category, and Recently Played. Global audio player persists at the top.

Discovery · Search

Podcast Discovery — Hashtag Search

Search-driven discovery with hashtag filter pills (#CEO, #CFO, #Finance, #Strategy, #Banker, #Investor) reflecting how finance professionals think about expertise.

Video · Channel Page

Video Channels — Xprt Exclusive + Shorts

Dedicated video experience featuring Xprt Exclusive videos, Video Channels, Latest Episodes, and Shorts. Dark interface with teal accents maintains visual consistency.

Podcast · Channel Detail

Strategy of Finance — Channel Page

Deep-dive channel page with cover art, host name, hashtag taxonomy, Subscribe CTA, About section, and sortable episode list with date, duration, and actions.

Playlists · Gemlist

Gemlist — Curated Playlist Collections

Build, name, and share curated podcast playlists — organised into "Your Playlists", "Xprt Recommended", and "Shared Playlists". Stacked card artwork makes playlists feel like curated collections.

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Design Approach

Minimal, structured, content-first.

MyXprt's visual language is dark and focused — a deep charcoal base with a teal accent that signals technology and credibility without feeling cold. The persistent audio player at the top of every screen gives users audio continuity while navigating. Grid-based layouts prioritise scannability for content-heavy feeds. Typography is kept minimal to let podcast artwork and guest photos carry the visual weight.

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Persistent player

Global audio bar across all screens — never interrupt a listen to browse.

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Grid-first layout

Horizontal scrolling sections and card grids optimised for fast scanning across large content libraries.

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Dark + teal identity

Professional credibility (dark) + technology and forward-thinking (teal). No generic blues or purples.

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Content as hierarchy

Podcast artwork and guest photos carry the visual weight — UI steps back and lets content breathe.

Impact

A platform that thinks like a finance professional.

MyXprt reduced the friction between a finance professional and the knowledge they're looking for — making the platform a destination, not a search engine.

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Simplified content discovery across YouTube, Spotify, and Apple — no switching required

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Increased engagement through personality-driven exploration and expert profiles

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Enabled structured learning journeys through the Gemlist curation and playlist system

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Reduced dependency on multiple platforms — one login, all finance knowledge in one feed

Key Takeaways

What this project taught me about platform design.

Aggregation platforms must feel unified, not stitched together. Users will abandon a platform the moment it feels like a thin wrapper around another app.

People-driven UX increases retention and engagement. When users follow a person — not just a show — they have a reason to come back that transcends any single piece of content.

Multi-format content requires strong visual consistency. Video, audio, and text needed to look like they belonged in the same system — not adapted from three different design languages.

Designing for learning is fundamentally different from designing for entertainment. Entertainment maximises time spent. Learning maximises comprehension and retention.

MyXprt — Finance Knowledgein One Unified Feed