Case Study · Content Aggregation Platform

MyXprt — Finance Knowledge
in One Unified Feed

Designing a multi-platform content aggregation experience for finance professionals — unifying podcasts, videos, articles, and expert profiles from across the internet into a single, structured learning environment.

Role
Product Designer
Duration
2 Months
Platform
myxprt.com · Web App
Users
CEOs, CFOs, FP&A, Finance Students
Format
Content + Aggregation Platform

⚡ TL;DR: Designed a finance-focused content aggregation platform that brings together podcasts, videos, articles, and expert profiles from multiple sources — enabling professionals to discover, learn, and follow influential finance leaders in one unified experience. No more tab-switching. No more fragmentation.

Portfolio Range — Why This Project Matters
Krayo — AI Finance Platform
Complex systems + AI interaction design
Strategy of Finance
Storytelling + editorial content UX
MyXprt ← You are here
Platform thinking + aggregation + discovery
The Problem

Finance knowledge is scattered like puzzle pieces with no picture on the box.

Podcasts live on Spotify, YouTube, and Apple. Guest insights are fragmented across platforms. There's no centralised place to follow finance personalities or build a structured learning journey from real industry leaders.

The result: users spend more time searching than learning — context is lost, discovery is broken, and valuable knowledge stays siloed.

◈
Fragmented sources
Podcasts on YouTube, Spotify, Apple. Articles on blogs. No single place to learn from one expert across all their work.
◎
No personality layer
Platforms show content, not people. Users follow experts, not playlists — but no platform reflected this.
▦
Searching, not learning
Finance professionals spend more time hunting for relevant content than actually consuming it.
⬡
No structured learning
Entertainment platforms prioritise engagement loops — not structured professional development.
Research & Insights

What finance professionals told us.

I interviewed finance professionals and students, ran a competitive analysis across YouTube, Spotify, Apple Podcasts, and finance blogs, and studied content consumption behaviour patterns in professional learning contexts.

◈
Users follow people, not platforms
When asked why they kept returning to content, users consistently cited a specific expert — not a show, channel, or brand.
◎
Centralisation improves learning
Users reported significantly better learning outcomes when they didn't have to switch contexts between platforms mid-session.
▦
Video + audio = higher engagement
Finance users engaged more when both formats were available side-by-side — choice of medium matters for different contexts.
⬡
Career journeys inspire more than content
Finance students and early professionals found career trajectory information more motivating than any individual episode.
Design Challenges

Four hard problems to solve.

◈
Seamless aggregation
Content from YouTube, Spotify, and Apple needed to feel native — not embedded or "stitched in".
◎
Format consistency
Video, audio, and articles required a unified visual language without any one format dominating.
▦
Explore vs deep dive
New users needed to browse and discover; returning users needed to go deep on a specific expert or topic.
⬡
Clutter vs richness
Content-heavy platforms tend to overwhelm. The challenge was richness without noise.
Information Architecture

Built around people, not playlists.

The IA puts expert profiles at the centre — all content types branch from the person, not the format.

Home
Subscriptions + latest episodes
Video podcasts + Shorts
Featured podcasts + Xprt Recommended
Recently played
Explore Experts
Filter: CEO, CFO, FP&A, Banker, Investor…
Expert profile pages
Podcasts
Search + hashtag filters
Audio + video, episodes list
Playlists / Gemlist
My playlists · Shared playlists · Xprt picks
Categories
CFO · Strategy · FP&A · Procurement · Accounting
The Solution

Five design decisions that unified the experience.

1
Multi-Platform Content Aggregation
Unified content from YouTube, Spotify, Apple Podcasts, and written articles — all accessible from a single persistent player at the top of the screen. No switching tabs. The global player persists across all navigation, enabling uninterrupted listening while browsing.
AggregationPersistent PlayerMulti-format
2
Personality-Centric Design
"Follow the person, not just the podcast." Each expert profile includes their full career journey, education, all podcast appearances across platforms, articles, and related content. This transforms passive listening into guided learning from a specific person.
Expert ProfilesPeople-FirstLearning UX
3
Unified Video + Audio Experience
Seamless switching between video and audio formats within the same episode. Consistent UI whether content is a full-length interview, a short clip, or a written article. Video channels, latest episodes, and shorts all coexist under one visual system.
Video UXAudio UXShorts
4
Smart Discovery System
Hashtag-based search and browse by industry domain (#CEO, #CFO, #Finance, #FP&A, #Strategy, #Banker, #Investor, #AI) — reflecting how finance professionals actually categorise expertise. "Xprt Recommended" and curated playlists surface high-quality content without requiring active search.
Hashtag DiscoveryDomain FiltersRecommendations
5
Gemlist — Curated Playlist System
Users can create personal playlists (Gemlists), share them with the community, and explore Xprt-recommended collections. This social knowledge layer encourages curation and community sharing — finance professionals building learning paths for each other.
PlaylistsSocial SharingCommunity Curation
Product Screens

MyXprt — the platform in production.

Five key screens showing the homepage feed, video channel, podcast search, channel detail, and Gemlist playlist system.

MyXprt Homepage
Homepage · Aggregated Feed

Home — Unified Content Dashboard

The homepage aggregates all content types in one scannable feed — Your Subscriptions, Video Podcasts (28), Featured Podcasts, New Episodes (last 7 days, 42 total), Explore by category (CFO 150, Strategy 108, FP&A 121, Procurement 89…), and Recently Played. Global audio player persists at the top.

Search and Discovery
Discovery · Search

Podcast Discovery — Hashtag Search

Search-driven discovery with hashtag filter pills (#CEO, #CFO, #Finance, #Strategy, #Banker, #Investor, #Board Director, #Advisor, #Tax Expert, #AI) reflecting how finance professionals think about expertise. Results show podcast cards with episode count, host, description, and Trailer/Latest Episode CTAs.

Video Channel
Video · Channel Page

Video Channels — Xprt Exclusive + Shorts

Dedicated video experience featuring Xprt Exclusive videos, browsable Video Channels, Latest Episodes in video format, and Shorts — vertical bite-sized clips. "Recommend an Addition" CTA enables community-driven content discovery.

Podcast Channel Detail
Podcast · Channel Detail

Strategy of Finance — Channel Page

Deep-dive channel page for Strategy of Finance (124 episodes, started April 2023) — cover art, host name, hashtag taxonomy (#English #India #CEO #CFO #Finance), Subscribe and Trailer CTAs, About section, and a sortable episode list with date, duration, thumbnail, Bookmark, and Share actions.

Gemlist Playlists
Playlists · Gemlist

Gemlist — Curated Playlist Collections

The Gemlist system gives users a way to build, name, and share curated podcast playlists — organised into "Your Playlists", "Xprt Recommended", and "Shared Playlists". Stacked card artwork makes playlists feel like curated collections.

1 / 5
Design Approach

Minimal, structured, content-first.

MyXprt's visual language is dark and focused — a deep charcoal base with a teal accent that signals technology and credibility without feeling cold. The persistent audio player at the top of every screen gives users audio continuity while navigating. Grid-based layouts prioritise scannability for content-heavy feeds. Typography is kept minimal to let podcast artwork and guest photos carry the visual weight.

◈
Persistent player
Global audio bar across all screens — never interrupt a listen to browse.
◎
Grid-first layout
Horizontal scrolling sections and card grids optimised for fast scanning across large content libraries.
▦
Dark + teal identity
Professional credibility (dark) + technology and forward-thinking (teal). No generic blues or purples.
⬡
Content as hierarchy
Podcast artwork and guest photos carry the visual weight — UI steps back and lets content breathe.
Impact

A platform that thinks like a finance professional.

MyXprt reduced the friction between a finance professional and the knowledge they're looking for — making the platform a destination, not a search engine.

◈
Simplified content discovery across YouTube, Spotify, and Apple — no switching required
◎
Increased engagement through personality-driven exploration and expert profiles
▦
Enabled structured learning journeys through the Gemlist curation and playlist system
⬡
Reduced dependency on multiple platforms — one login, all finance knowledge in one feed
Key Takeaways

What this project taught me about platform design.

Aggregation platforms must feel unified, not stitched together. Users will abandon a platform the moment it feels like a thin wrapper around another app. Every touchpoint must feel native and intentional.
People-driven UX increases retention and engagement. When users follow a person — not just a show — they have a reason to come back that transcends any single piece of content.
Multi-format content requires strong visual consistency. Video, audio, and text needed to look like they belonged in the same system — not adapted from three different design languages.
Designing for learning is fundamentally different from designing for entertainment. Entertainment maximises time spent. Learning maximises comprehension and retention. The metrics and UX patterns are genuinely different.

Interested in working together?

Open to senior AI product design roles, contract work, and consulting.

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